• Co-recipient of the David Ogilvy Gold Award for Research Excellence, sponsored by the Advertising Research Foundation, for contributions of Rich & Sue Smith on the got milk? advertising campaign.
• Silver Effie® for advertising effectiveness for Sue Smith's planning work on behalf of American Isuzu Motors.
• Gold Effie® for advertising effectiveness for Sue Smith's planning work on the Budweiser Penguin Campaign.
• Finalist in APG US Account Planning Awards for Sue Smith's planning work on behalf of Dairy Management (got milk? for kids).
• "Special Award" for Effectiveness from the Market Research Society (UK) for Sue Smith’s work on behalf of the Agatha Christie book series published by Harper-Collins.
• Guest lecturer for the Market Research Society’s (UK) training courses: Sue Smith actively participated as a guest lecturer for a number of years. She also appeared frequently on British television in her capacity as Managing Director for James R. Adams & Associates.