|
|
 |
|
|
|
Publications
- "Kid's Milk World, got milk? for Kids," Susan Smith, Ad
Week Magazine, Vol. XLVIII, No. 28.
- "Agatha Christie and the Mystery of the Declining Sales,"
Susan Smith (nee Williams). Originally published in the The
Journal of The Market Research Society, and reproduced
in The Bookseller Magazine, The Guardian (London),
Sunday Times (London), and Survey (MRS); also
reprinted in two books: The Essence of Market Research,
by Professor Peter Chisnell (Prentice-Hall) and Success
in Marketing, by Rosemary Stefano (John Murray-UK).
- "Qualitative Market Research," Susan Smith (nee Williams),
Management Consultant's Yearbook, London.
- "The Use of Narrative Tapes in Quantitative Ad Testing"
(Tizer Case Study), Susan Smith (nee Williams), The Journal
of the Market Research Society, Vol. 29, No. 4.
|
|
|
|
