Smith & Company knows how to conduct effective B2B research and has the experience and skills to talk to and learn from senior managers and C-level execs without wasting their time and yours. We are comfortable in the world of business because we’ve been there; our collective resume includes many years working in senior marketing and management positions in large-scale international companies. As a result, we have completed numerous studies encompassing such industry sectors as e-business, telecommunications, engineering, manufacturing, computer hardware (PCs, mainframe, workstation, file server, storage, peripherals) and software. In the process, we have interviewed CIOs, COOs and CFOs of Fortune-listed companies in the US and UK. Smith & Company also has extensive experience in conducting brand audits and interviews with internal staff members (across all staffing levels) and external clients.