Quantitative research comes into its own once you understand which are the right questions to ask and how to ask them. Piloting is an essential part of this process and we like to make time to ensure that this part of the project is not overlooked. We also believe that the depth of a computer printout should not reflect the cost of the research: Pinpointing the right type question often helps cut down on unnecessary padding. We have conducted a number of studies for clients ranging from brand evaluation to attitude and awareness surveys and advertising tracking studies. Good interpretive skills and an understanding of sampling techniques and data analysis are as important in quantitive studies as interpretation in qualitative research. For these reasons, we are actively involved in all stages of the research process.

We are consultants, not quantitative interviewers, not number-crunchers. We have access to a panel of fieldwork companies whom we call upon for recruitment and quantitative interviewing. All data processing is purchased on a third-party basis for our clients allowing us to use skilled statisticians and data processors. This means we can concentrate on our own specialized skills -- the capability to understand your business, identify your problems or potential problems and recommend solutions.