• Established in 1992
• An Experienced Team: Our skills have evolved over many years of collective marketing, planning and research experience, from both sides of the globe. We have worked for a wide range of clients and their agencies in many fields such as automotive, technology (hardware, software, telecommunications), travel & entertainment, publishing, food & beverage, health care, and more.
• Agency and Client Know-How: As a team, we offer resumes that include in-house agency and client experience. The result allows us to offer clients a unique perspective and understanding about how things work, political sensitivities and what’s important and what’s not.
• Strong & Diverse Skills-Set: We offer a wide range of “experienced-based” services derived from our years in positions covering research, account planning and marketing. Our range of expertise includes brand-building, account planning, strategy development, creative development (including script testing), and ethnographic research across a wide range of targets from C-Level Execs to teens and kids.
• Problem-Solving Orientation: We are problem solvers and believe in seeking creative approaches to advertising and marketing challenges. We ultimately strive to elicit customer insights that can be translated into truly actionable outcomes.
• Creativity & Flexibility: Rather than rely solely on “off the shelf” techniques, we propose solutions that are most appropriate to the situation. And while our goal is to provide quality consulting, we are especially sensitive to budget and timing requirements.
• Expertise in Qualitative and Quantitative Methodologies: Unlike most consultants with expertise in only one methodology, we are comfortable in recommending and executing courses of action employing both.
• Collaborative Approach: We believe that successful research is collaborative and we include and invite input from the client at all stages of the process.
• Award-Winning Experience:
• David Ogilvy Award for Research Excellence (Advertising Research Foundation)
• Two Effies® for Advertising Effectiveness
• Market Research Society (UK) Special Award for Effectiveness