"I've had the pleasure of working with Sue Smith in two roles - as a colleague here at GS&P and, since then, as a smart, trusted and fast outside resource for projects at Smith & Company. Smith and Company represents a rapid response best-of-breed research solution that can play in either qual or quant spaces and everywhere else in between. I couldn't recommend them more highly."

"These guys are as close to a 'one size fits all' consumer planning & research resource as I've ever come across. It seems there's just nothing they haven't done. We've used them for a number of client categories ranging from gambling to investment banking (and a whole lot in-between), and their work is always smart. Clients trust them, too, which always helps. When Eleven needs to go outside for a planner, Rich and Sue are our first call."

"Haggar hired Goodby Silverstein to reposition the brand from a mature men's pant company to a lifestyle brand. We all struggled with finding that position for months. Then Sue Smith was added to the team. Voilà. She found a meaningful, unique, true position for us that differentiated Haggar. The campaign generated lots of industry and general press for its totally unconventional thinking. Sue led us out of the woods. She listened, did her homework, developed a great strategy, sold it to the agency and the client, and created some history with the resulting advertising. If you have a brand that needs a big idea, Sue can find it for you."